General discussion on Gorboth's promotion notes
Posted: 06 May 2011 07:07
Is it possible to merge the comments into one thread here, instead of having a potential of 6 different threads under the Common Board forum, where people are basically debating the same topic?
Anyways, I'm just going to start here.
All in all, it's very nice to finally hear some concrete words on it. I still miss some kind of deadline, estimate of when things will kick into action.
There was one thing, though, that I really do not think is a good idea.
Using funds to create a large, physical, color poster as part of the promotion. I think this is a waste of money, considering that the funds will most likely be fairly limited. First of all, it's very expensive to create, and print. Then you need to ship a number of them ALL over the world to distribute the posters to the players. It is all very costly for something that could be done more easily, and with almost as big an effect.
Create a PDF A4 poster* if you will, put it up on the website. Let players themselves get those printed in their local area, and then hang those up.
This could significantly reduce the funds needed, and you will avoid waste by having printed too many, having send posters to places, where they won't get hung up anyways etc.
Personally I think with limited funds, Genesis should focus on a digital promotion campaign, spend the money where you can reach the most potential players.
*Also make a PDF of a A4 with bookmarks. Players can then download and print this, cut them out and sneak them into books in the local library/book shops. This was suggested quite some time ago, but it still a good idea, I think.
Anyways, I'm just going to start here.
All in all, it's very nice to finally hear some concrete words on it. I still miss some kind of deadline, estimate of when things will kick into action.
There was one thing, though, that I really do not think is a good idea.
Using funds to create a large, physical, color poster as part of the promotion. I think this is a waste of money, considering that the funds will most likely be fairly limited. First of all, it's very expensive to create, and print. Then you need to ship a number of them ALL over the world to distribute the posters to the players. It is all very costly for something that could be done more easily, and with almost as big an effect.
Create a PDF A4 poster* if you will, put it up on the website. Let players themselves get those printed in their local area, and then hang those up.
This could significantly reduce the funds needed, and you will avoid waste by having printed too many, having send posters to places, where they won't get hung up anyways etc.
Personally I think with limited funds, Genesis should focus on a digital promotion campaign, spend the money where you can reach the most potential players.
*Also make a PDF of a A4 with bookmarks. Players can then download and print this, cut them out and sneak them into books in the local library/book shops. This was suggested quite some time ago, but it still a good idea, I think.