It's about creating the auto-generating lists of fame within the game, to attract glory hunting players to certain areas that are not so often visited nowadays or used just as another boring grind-grounds.
I don't have the specifics of how such things would work from the technical point of view, but I have the general outline.
Example:
Large stone standing in Middlearth somewhere, describing the adventures of brave fellowships. Everyone could read it, everyone could be in it (in the story that is).
Once every armageddon a team could gather and venture onto a perilous task. It could be set randomly, like killing x trolls in Moria and slaying Ashburz or cutting your way through orcs there to retrieve some sort of treasure.
If the deed is done, the story would be generated and appear on the stone in the form of:
"... and after a long and vicious battle, finally <playername> has dealt a mighty blow that fell the ferocious orc captain."
"... <playername> has slain over a dozen trolls on that day!"
"... the brave <playername> fell in Moria, succumbing to the many wounds inflicted upon him by the foul orcs."
etc. etc.
Of course, the story would be long and entertaining, with character names changing depending on the players who partake in it.
There could be other places than Moria included of course.
I hope someone understands anything from this random train of thought
